Coupons... worth it?

I have found that saving money is wonderful (not a new concept, but just felt the feeling of joy). I mean I have heard about the hype and known that saving money is better than spending, but it wasn't until I started doing it, that it actually makes you happy. Like giddy feeling and everything. I know to those of you who have been doing it for a while are like "duh", but to those of us who were skeptics I can now say the numbness from cutting coupons is worth it! Finding the deals where you can is awesome. Now I know some people who are still skeptics are saying "if you start cutting coupons you don't save money when you end up buying things you wouldn't normally buy if it weren't for the coupon." I said the same thing, but then I really evaluated whether the item was something i never purchase or something that might be a different brand of what I do get.